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Proposed PAC strategy

PAC Strategy


Philip Copeman



10 September 2019


I am proposing two radical changes to our strategy.


  1. a flattening of the branch system

  2. a change of message


The branch system is a 20th-century structure. It was built before the advent of the internet and was built as a hangover from the revolutionary cell system. Using branch leaders, a network system was used to carry messages. This is no longer efficient (if it ever was)


There are two main problems with the branch system. Firstly it is expensive to maintain and requires patronage. Branch leaders want to be paid, rather than focus on paying in. This leads to the ridiculous situation like the ANC with 1,3 Million members as opposed to the UK Conservative party with 144,000 members. The type of members and low-level leaders that it attracts are those more interested in personal political advancement than in the cause that the organization is aiming at. The logistical problems and the amount of cash required to maintain this, makes the branch system untenable. And in the case of the PAC – unattainable.


The leadership squabbles are simply a result of overly ambitious branch leaders, who unable to raise a majority, simply resort to miscommunication to attain their own goals. Organizational goals take a back seat in the fray of self-advancement.


PAC problems are further compounded by the lack of a member fundraising strategy. A membership of R 10 is not sustainable, adds no value to infrastructure and actually inhibits growth. By looking backward, ostensively to conserve our membership base (Estimate 3,000 ), we tie our own growth down.


I propose we replace this with a “flat system”. Branches are sidelined and replaced with a modern Internet-based system that links each member to an email, many-to-one if we believe that the members do not have email addresses.


Without getting into ideological debates, there are two main probes with centering our message on the Land Issue. First is this issue has been grabbed by our competitors. Campaigning for Land now amounts to campaigning for the ANC. Secondly is that it does not bring us revenue. Put ideology aside and focus on an idea that will bring us revenue.


The African Diaspora (with particular emphasis on Zimbabwe) has a community of Millions in South Africa. By changing the PAC message from, “Land first” to “ Coast to Coast” we are able to gain a whole new community – one that will dwarf our current 32,000 supporter base.


The Land issue is complex and vexed with contradictions. The coast to coast message is easy, inclusive and has simple short, medium and long term missions. It has a road map to success. There is no roadmap for the Land Issue – just barriers.


I can understand that a strategy such as I am proposing can seem superficially to be “Suicide”- Kind of like Microsoft adopting Linux or Vodacom offering to cannibalize the voice business with data. Take a moment to consider the logistics.


I take the model from Afriforum! Put aside the ideology and notice that with only 250,000 supporters (generating R 7 Million a month) they are able to punch an agenda way above their weight category!


All the mainstream political parties are xenophobic (racist). By choosing “Coast to Coast” we have a message that NONE of them have. We have a means of collecting funds from the African community. Every 1,000 supporters at say R50 month each, yields us R 500K per month.


The above moves should not alienate our supporters, but expand them to include a “pay in” mentality, instead of the one we have - a “take out” mentality.


By sacrificing voting popularity with South African voters, they are inherently racist, we gain a new, larger support base and lay the grounds for dominance in a new Azania.



Supporting reading:


Trout – 22 Immutable Laws of marketing

Denney – Killing Giants.




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PAC calls for Urgent Education Reform

Guateng, 4th January 2019
The PAC calls for a complete overhaul of the current system and the establishment of an Africanist socialist and democratic education and training system which fosters values of unity, sharing, loving and builds the African personality.
PAC Secretary General, Apa Pooe commenting at a media briefing said, " The killer problem is the obsession with grade 12 results, which hides serious questions about our education system. The current spectacle where learners are promoted to higher grades without justification, hides the real substantive problems in the education system"
The PAC believes that all statitistcs should include all learners that started grade one twelve years ago. The majority of learners - 700,000 - are out of the sytem by grade 10. This means that we make the foundation phase less important and this is a precursor to grade 12 failure. The current reporting neglects incentivizing teachers in resourceless and poverty stricken areas. With no access to Sub-frameworks in the NQF those not admitted to universities have no place to go.
The majority of our learners suffer because the Government has failed to build colleges that cater to the majority. Far too few colleges offer qualifications above NQF level 4.
Further information
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PAC Leadership


Since 1996 Leadership quarrels have dogged the PAC. A fair assessment of the situation can be found at WikiPedia

The constitution, created as a founding document for a liberation movement, has not moved easily into the 21st century.

Since 2013 Mphalele, Mpethi and Mbinda have claimed Presidency.

Current Situation

There are two main factions (Mphahlele and Mbinda), with calls for fresh election and new nominees (Makoti), with more likely to follow. Resolving this impasse is difficult as any attempts to do so are thwarted by the opposing factions. Each faction simply "denies" the support of the other.

Press for Peace

Rank and file members of the PAC should press their favorite representatives to strive for peace and unity and lobby for an online decisions and voting system. By getting such a solution we can gain the moral high ground in Africa.  Makoti has already joined. I will do my bit to get Mphahlele and Apa Poe to join PAC Online. Please could interested members lobby for the support of Mbinda, Xaba, Dlamini, Bennet and Moloto.

The PAC is bigger than individuals.


Elections are inevitable. Branches should continue to develop and keep campaigning. Factions cannot avoid the decision of a self financed majority. This is a numbers game. In the last National Election The PAC received 37,000 votes. By inference we can estimate the active members in both factions to be around 3,000.The election machine of the PAC is woeful. I get labelled  as a white supremacist when I describe it as "natives drumming in the bush".

PAC ONLINE can solve the Leadership impasse. By example we can get around the current electoral process which is hampered by geographic distance. With a superior logistics and a superior funding model it should not be long before our branches are the dominant branches in voting numbers and in finances. We will set up an online polling and voting system that will be the envy of other parties and will enable us to get quick unanimous decisions.

Once we have the numbers the leaders will work for us rather than the other way around.

Advantages to be gained with PAC Online

By focusing on Online we attract a new category of Voter.

The PAC can gain substantially by making it the easiest party to join and lead. Whereas other parties exclude new comers though a heap of red tape. We should make it easier.

Currently many Africans are deprived of voting. A good example is Zimbabweans  living in South Africa (Around R 3 Million), they can neither vote in SA or practically vote in Zimbabwe. They are able to attain membership and leadership roles in PAC Africa and can begin immediately to help develop a Pan African Liberation.


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South Africa 2019

Is it possible to crowd source the General Election for the PAC?

Traditional elections in Africa are financed with a web of patronage. Parties secure large donors and partnerships to fund those election campaigns.This leads to an inevitable compromise of idealistic principles.

I am proposing that it should be possible to crowd source the South African General Election, with a maximum donation of $10.

Here are the numbers:

To win the 2019 General Election we will require 12 Million Votes. We will get this by accumulating 1.2 Million members. The Subukwe Branch targets to acquire 40,000 Members with an annual subscription of 40,000 X $ 10 = $ 400,000 or R 5,2 Million.

Subukwe branch chooses a  target market for voters in Facebook. 

In the last National Election The PAC acquired 37,747 votes. If we can acquire 40,000 members we will have the voting power and funds to:

Determine ideological strategy of the PAC (subject to the Constitution)

Determine the leadership of the PAC

Support a R 5,2 Million election digital campaign

* Membership of the Subukwe Branch can come from all of Africa. Non South African Subukwe members may not vote in the 2019 General Election, but may vote in determination of Branch ideology and Leadership.

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